When Warner Brothers Digital Division formed
a new YouTube channel, longtime client
Jennifer Jones, V.P. of Creative, contacted us
to create a new Logo, Avatar, and Skin.
YouTube channels for businesses were a new idea when we began working on creative for Beyond the Lot. The idea was to create a new distribution channel for a backlog of WB Content. New titles are released daily to keep the channel fresh. The WB icon features innovative positive and negative shapes for the “W” and “B”. The “avatar” appears in different sizes throughout the site.
